At last , the case of fuji xerox ltd . and motorola ( china ) electronic ltd . are given to show the feasibility that societal marketing concept can be realized by the enterprise through waste processing . societal marketing concept is combined with waste processing in this paper . and that is applied to the practice 本文在社會(huì)營(yíng)銷(xiāo)觀指導(dǎo)下,把消費(fèi)后廢棄物處理問(wèn)題引入市場(chǎng)營(yíng)銷(xiāo)的實(shí)踐活動(dòng)之中,構(gòu)建了以企業(yè)為中心的消費(fèi)后廢棄物處理系統(tǒng),在理論和實(shí)踐方面進(jìn)行了一定的創(chuàng)新嘗試。